Author Archives: Marla
Older Americans Month – My Tribute
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Since 1963, our country has honored its older citizens during May with Older Americans Month. In the senior industry, every day we celebrate those older Americans who have made significant contributions to their families, communities, and society.
Building Elder Market Relationships: Face-to-Face vs. Cyberspace?
As an elder care marketer in the senior industry, I believe our profession is now recognizing the advantages of using the Internet and acknowledging that seniors are reachable ”on line”. Those who market to seniors still have to be the face of their products.
How Will Divorcing Baby Boomers Impact Senior Care?
As divorce rates have dropped nationally in the past 20 years for Americans, just the opposite holds true for boomers, soaring to over 50% among this generation, according to a recent article written in The Wall Street Journal . When marketing to seniors, this new trend needs to be considered by professions and services directed to the aging baby boomers.
Maria Shriver and “The Alzheimer’s Project”
As we move into the year 2012, it is a welcome sight to see such celebrities as Glen Campbell and Maria Shriver speak so openly and publicly about Alzheimer’s Disease and its effects on families.
Glen Campbell Goes Public With Alzheimer’s Disease
When legendary singer and music icon Glen Campbell announced recently that he was giving his Farewell Tour due to the onset of Alzheimer’s disease, many people around the country were shocked and saddened to learn that this disease could strike even the most famous and beloved of celebrities.
Aging In Place In a CCRC – Continuing Care Retirement Community
Today we have a guest post from Bruce Lederman who has over 20 years experience in the senior care field, both in management and community leadership.
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Taking Care of your Aging Relatives in your own Backyard, Literally
As our family members begin to age, long term, quality care can become a big concern. Most would prefer to become the primary caretaker but many times it is not an option due to work schedules, space constraints and resistance from the aging relative still desiring independence and not wanting to move in with a relative.
Quick Tips for Your 2012 LinkedIn Profile
With a ballooning number of social media outlets, and with so many opportunities for automation, it’s difficult to make sure that your profile is in top condition on every site. But the new year is a time for setting goals and accomplishing them so let’s start with your LinkedIn profile.
“Tweets: To Whom It May Concern”? Part 2
In my last Blog, “Tweets: Customer Service and the New “To Whom It May Concern”? Part 1″, I shared a recent post by Jeff Lerner about his Twitter experience. As my family is made up of multiple generations, I thought it would be interesting to hear the opinions of different age groups.
Tweets: Customer Service and the New “To Whom It May Concern”? Part 1
I hope this holiday season allowed you some good cheer and time with your families. I am “lucky” to be in the sandwich generation, and am surrounded by all age groups in my family. As an elder care marketer in Chicago, I used this time to conduct a mini-study on customer service among the generations.
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