Selling to Seniors: An under-utilized market

Posted on May 2, 2017 by - Elder Care Marketing

As an expert in elder care marketing, I was recently asked to participate in a panel discussion that will focus on selling and marketing to seniors. The keynote speaker is Wally Amos founder of Famous Amos Cookies and The Cookie Kahuna. […] Continue Reading…

Home Modifications are Key for Aging in Place

Posted on March 13, 2017 by - Aging Industry

Chicago’s older population is growing at a steady pace and according to the U.S. Census, the number of people aged over 65 is expected to outnumber those aged under 18, by 2056. Most seniors are choosing to stay in their current homes and ‘age in place’, instead of moving in with relatives or into retirement communities. Almost 90% of seniors over 65 want to carry on living in their own homes for as long as they can. […] Continue Reading…

Are you communicating with clients the wrong way?

Posted on January 27, 2017 by - Customer service

How do clients communicate with healthcare providers when they have a complaint? When a customer complains, it means they care. Complaints are an opportunity in disguise They’re giving you a chance to fix the problem. […] Continue Reading…

From One Generation to the Next: All in the Family

Posted on November 15, 2016 by - Events

Offering Continuing Education programs are a win-win for everyone. You can provide your referral sources with the CEUs they need to maintain their professional licenses and, at the same time, you are able to speak about your expertise and services. Providing free CEUs started as a value-added bonus for Focus on Aging’s elder care marketing clients. We provide complimentary continuing education credits to our Focus on Aging clients who use our consulting services. […] Continue Reading…

Never Too Old For a Mentor

Posted on July 31, 2016 by - Mentoring

Mentors can help you advance your career, make connections and find resources. It is important not to let your mentor slip away as you become more established in your career. While many professionals commonly make the transition from having a mentor to taking on a mentee, it should be recognized that maintaining a relationship, or even pursuing a new one, with a mentor is valuable during any stage in your career. […] Continue Reading…

New Target Market: Baby Boomer Aged Grandparents

Posted on June 30, 2016 by - Marketing to Grandparents

Grandparents make up more than one third of the population, with over 60% of grandparents belonging to the baby boomer age group. A majority of baby boomers are willing to spend their money on their grandchildren. Given the statistics, why aren’t Baby Boomer Aged Grandparents the target audience for more marketing campaigns? […] Continue Reading…

Balancing Work and Play – My Personal Challenge

Posted on May 24, 2016 by - Healthy Aging

Through my very busy lifestyle, I am continuously learning about time constraints and time management. Yet as someone who has owned my elder care marketing consulting firm, Focus on Aging, for more than twenty five years, achieving that work and play balance has been a constant effort. […] Continue Reading…

Common Roadblocks When Marketing to Seniors

Posted on January 8, 2016 by - Elder Care Marketing

This article discusses three common marketing roadblocks when marketing to seniors. Common marketing roadblocks when marketing to seniors:
1.Setting Unrealistic Marketing Goals
2. Marketing Budgets Set Too Thin
3. Use Social Media & Internet […] Continue Reading…