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Taking Care of your Aging Relatives in your own Backyard, Literally

Posted by Marla on February 18, 2012

As our family members begin to age, long term, quality care can become a big concern. Most would prefer to become the primary caretaker but many times it is [...] Continue Reading…

Posted in Caregiving | Tagged Attitudes towards aging, Caregiving at home, elder care, Elder Care Marketing Chicago, elderly, Focus on Aging, healthy aging, Kenneth Dupin, Long Term Care, Marketing to seniors, Med Cottage, multi-generations | 8 Comments

Quick Tips for Your 2012 LinkedIn Profile

Posted by Marla on February 3, 2012

With a ballooning number of social media outlets, and with so many opportunities for automation, it’s difficult to make sure that your profile is in top condition on every [...] Continue Reading…

Posted in Social Media | Tagged elder care and social media, linkedin profile, online marketing tips, Social Media, social media advice, social media tips | Leave a comment

“Tweets: To Whom It May Concern”? Part 2

Posted by Marla on January 14, 2012

In my last Blog, “Tweets:  Customer Service and the New “To Whom It May Concern”?  Part 1″, I shared a recent post by Jeff Lerner about his Twitter experience.  [...] Continue Reading…

Posted in Social Media, Twitter | Tagged Chicago Marketing, chicago twitter, Customer service, Dunkin Donuts, Elder Care Marketing, Marketing and Twitter, Marketing trends, multi-generations, Social Media, Tweeting | Leave a comment

Tweets: Customer Service and the New “To Whom It May Concern”? Part 1

Posted by Marla on December 29, 2011

I hope this holiday season allowed you some good cheer and time with your families.  I am “lucky” to be in the sandwich generation, and am surrounded by all [...] Continue Reading…

Posted in Social Media | Tagged chicago twitter, Customer service, Dunkin Donuts, Elder care marketing and social mediia, Jeff Lerner and Dunkin Donuts, Marketing and Twitter, multi-generations, Social Media, Tweeting, Twitter | Leave a comment

Preventing Alzheimer’s Disease: The Kundalini Yoga Philosophy

Posted by Marla on December 17, 2011

As I promised, this post is to share my experiences in my Kundalini yoga classes in Ixtapan de la Sal, Mexico.  Our Kundalini guru named Nirbhao Singh was amazing and his [...] Continue Reading…

Posted in Alzheimer's Disease | Tagged Alzheimer's Disease, dementia, integrative therapy for dementia, Ixtapan de la Sal Mexico, Kudalini Yoga and Alzheimer's disease, Kundalini Yoga, Kundalini Yoga philosophy, Kundalini Yoga prevents Alzheimer's disease, Nirbhao Singh, yoga and alzheimer's disease | 2 Comments

Senior Citizen’s Positive Attitudes in Mexican Village

Posted by Marla on December 3, 2011
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Mexico Spa0435


I just returned from, a wonderful week  in Ixtapan de la Sal, Mexico with a great group of women. Many of my fellow travelers also work in the field of aging and provide social work [...] Continue Reading…

Posted in Healthy Aging | Tagged Focus on Aging, healthy aging, Isolated Elderly, Ixtapan de la Sal Mexico, marketing hat, Marketing to seniors, multi-generations, poor elderly, positve attitude and aging, Sunday market in Mexico | 7 Comments

Delaying Retirement in a Recession

Posted by Marla on October 24, 2011

Can we Retire in this Economy?

It doesn’t take much to tell that times are tough these days. A quick glance through the news will show you that the economy is ailing and job growth is limited. Few people realize that the way seniors interact with the economic climate is a bellwether for the economy’s overall health.
[...] Continue Reading…

Posted in Elder Care Marketing, Retirement | Tagged Elder Care Marketing, late retirement, Marketing Elder Services in Chicago, Marketing to seniors, Marketing trends, retirement, retirement age, retirement trends | Leave a comment

Who’s Most Likely To Click Your Facebook Ad? Seniors and the 50+!

Posted by Marla on October 12, 2011

In a recent blog post I spoke about the best practices for marketing to senior citizens. In that post, I focused on direct mailing, which is an important tool in the toolbox for elder care marketing. There’s another trend developing in marketing to seniors, and it may surprise you…
[...] Continue Reading…

Posted in Elder Care Marketing, Social Media | Tagged Elder Care Marketing, Elder Care Marketing Chicago, facebook ads, facebook marketing, marketing to senior citizens, Marketing to seniors, Marketing to seniors Chicago, senior engagement, Social Media, what is the best way to market to seniors | 1 Comment

Anti-Aging Solutions: Too Much Emphasis on Looks?

Posted by Marla on September 26, 2011

Cosmetic Surgeon at work

It’s no secret that the Baby Boomer generation is getting older. As an economically powerful demographic, the Boomers command the attention of researchers, manufacturers, and marketers. As this large consumer group continues to face the prospect of aging, various industries have focused much effort on selling anti-aging products. [...] Continue Reading…

Posted in Elder Care Marketing, Healthy Aging | Tagged diet, Elder Care Marketing, exercise, healthy aging, medicine, pharmaceuticals, senior marketing, supplements, surgery | Leave a comment

How Will The Debt Ceiling Deal Affect Seniors?

Posted by Marla on September 8, 2011

Will the Debt Ceiling Affect Seniors?

This August, Congress reached a deal to increase the debt ceiling. The deal included two phases of budget cuts: first, Congress immediately cut a certain amount of spending, and second, Congress selected a “super-committee” to organize more budget cuts by November. If the “super-committee” fails to reach an agreement, automatic cuts are triggered, and many popular government programs and national defense spending will be taken away.
[...] Continue Reading…

Posted in Debt Ceiling, Medicare Reform | Tagged debt ceiling, debt deal, elder care, healthcare, medicare, medicare reform, semior care, Social Security, Super Committee | Leave a comment
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  • Recent Blog Posts

    • Taking Care of your Aging Relatives in your own Backyard, Literally
    • Quick Tips for Your 2012 LinkedIn Profile
    • “Tweets: To Whom It May Concern”? Part 2
    • Tweets: Customer Service and the New “To Whom It May Concern”? Part 1
    • Preventing Alzheimer’s Disease: The Kundalini Yoga Philosophy
  • Living Better at 50
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