Category Archives: Marketing
What is the Best way to Market to Senior Citizens?
Many in the senior marketing industry are asking what method is the best way to reach the senior market today. Should they launch a direct mail campaign, concentrate on focused events, advertise locally, attend senior expos, use radio, continue with community outreach or develop an e-marketing strategy?
Also posted in Elder Care Marketing
Tagged Direct mail to seniors, Elder Care Marketing, Elder Care Marketing Chicago, event planning for senior citizens, lecture series for seniors, marketing to senior citizens, Marketing to seniors, Marketing to seniors Chicago, senior engagement, what is the best way to market to seniors
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Marketing to Seniors
When it comes to marketing to the elderly population, make sure you define your strategy and be sure you know you who your customer is. Is your potential client the elder adult, the spouse of the senior adult, the adult child or someone else?
Focus on Innovators: Focus on Aging’s Final “Tipping Point”
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Welcome to part 4 of Elder Care Marketing 101. Today we are back with the last installment on how to use Malcolm Gladwell’s The Tipping Point to reach the four groups of people who will spread your marketing message.
Focus on Salesmen: Tipping Point Segment #3
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[/caption]Malcolm Gladwell’s refers to “Salesmen” in his book The Tipping Point. The importance of the Salesmen in elder care marketing and general marketing is they persuade others to adopt ideas, products, fashions etc. Sales and marketing go hand in hand.
Marketing 101: Focus on Connectors
I thought I would begin this blog with a series of posts on The Tipping Point: How Little Things Can Make a Big Difference, by Malcom Gladwell. It is an amazing resource for all marketers, whether focusing on the elder market, or any industry. Published in 2005, and considered revolutionary, it is still extremely popular.
While the book has many interesting theories, I am going to delve into one of Gladwell’s main concepts, which he titles “The Law of The Few”. His idea is that a small percentage of the adult population influence behaviors. Gladwell labels these groups as: connectors, mavens, salesmen and later on in the book, includes innovators. As marketers, Gladwell suggests we focus on these four important personality types.
Social Media and Relationship Marketing are Here to Stay!
I would like to welcome you to the very first Focus on Aging blog post and my newly formatted website. As you know, Focus is an elder care marketing consulting company. As a company we change and adapt, and always
