With a ballooning number of social media outlets, and with so many opportunities for automation, it’s difficult to make sure that your profile is in top condition on every site. But the new year is a time for setting goals and accomplishing them so let’s start with your LinkedIn profile.
Set this easy resolution for yourself: Make sure your LinkedIn profile is current for 2012!
Here are a few things you can do to make sure you’re putting your best foot forward on the Internet’s most popular business networking site. The beginning of the year is a great time to do this, and it’ll only take a few minutes.
1. Make sure your picture is current and professional
The first thing that will catch visitors’ eyes is your picture. Is it the picture you want everyone to see? Make sure that it’s up-to-date. If your picture is more than a year or two old, perhaps you should take a new one. Be sure that you’re dressed appropriately for your field, and frame the picture so that it’s engaging and obvious that it’s you. No children or spouses half-cropped out of the picture! Neat and professional is best.
2. Tidy up your profile
Be sure that the information you are providing in the content of your LinkedIn page reflects all the important things you’ve done in 2011, and uses all the important words so you can be found if someone is doing a search. An out-of-date profile with old information, could suggest to the reader that you haven’t done anything noteworthy recently. Be sure that it is current with all relevent keywords in your industy.
Now is a great time to take these quick clean-up measures to be sure that your LinkedIn is updated and ready to help you do business!
Marla Levie, BSW, MA, President and Founder of Focus on Aging, has successfully been providing marketing consulting, social media and recruiting services to the elder care market and to other service-related professions in the Chicago area for over 20 years. Use the contact tab to email Marla for additional information about her services.