I just returned from, a wonderful week in Ixtapan de la Sal, Mexico with a great group of women. Many of my fellow travelers also work in the field of aging and provide social work and marketing to seniors. I was looking forward to fun, rest and relaxation; which I certainly received, but along the way, I picked up several observations from the elderly who live there. Of course, I didn’t put down my elder care marketing hat, even far away from Chicago – which, by the way, is one of my favorite rules as an elder care marketer. Always keep that hat on! And always “Focus on Aging” – there is always so much to continually learn.
When exploring the little mountain town of Ixtapan de la Sal, I noticed so many families of several generations walking together, working together, and simply hanging out together. One of my favorite pastimes in Spanish speaking countries is to talk to the locals in their own language as I speak Spanish. In the Sunday market, despite an obvious abundance of poverty, there remained a refreshing charm and friendly and proud people. The elders I spoke to had lived there all their life and were proud to show off their homemade wares and beautiful fresh fruits and vegetables. The local beekeeper gave details of how he transforms his honey into homemade lotions and sweets. There was positive energy and contentment surrounding us, along with lively music and children’s laughter. All those I spoke to told me that they are happy, surrounded by their family and friends. They live a hard simple life, but had big smiles on their faces. I thought of my busy life back home, and remembered that there is something to be said about a simple life and making time for friends and family. And, especially reaching out to the elderly who live alone, are isolated and don’t live around the corner from a local zocalo (town center) to have easy and quality social interaction.
Every day, I took a Kundalini Yoga class. The teacher (guru) had some very interesting theories about Kundalini Yoga and the prevention of Alzheimer’s disease, which I will share in my next post.
Marla Levie, BSW, MA, President and Founder of Focus on Aging, has successfully been providing marketing consulting, social media and recruiting services to the elder care market and to other service-related professions in the Chicago area for over 20 years. Use the contact tab to email Marla for additional information about her services.