Over the years, we have met many elder care providers in the Chicagoland area who didn’t originally plan to enter the aging industry or be an elder care marketer. Many of our colleagues started off managing the care of a family member or worked as an elder care volunteer. However, over time, they realized that their passion could be turned into a business opportunity and they learned the “ins and outs” of the elder care world, many times by default. They might run their own small or medium sized company, or have risen in the ranks of the elder care corporate world. Can you relate to the above scenario?
Whatever route brought you to the aging field, if you are responsible for your company’s bottom line, you must attract new clients and make sure to retain the old ones. The only way to maintain a regular client base in your senior care business is to stay competitive in the local marketplace. In order to do this, you must keep your clients and buyers happy and make sure that your senior care marketing plan is implemented and allows you to attract your target market.
Understanding Senior Buying Behavior
As we all know, there are many changes that a person will go through during the aging process, including social, psychological, physiological and physical changes. These changes are a “family affair”. As an elder care provider, you must not only understand these changes, but you must demonstrate to active buyers that you understand their needs and will provide them with a genuinely satisfying and safe experience. To stay competitive, you must have a simple, doable, easy-to-follow marketing plan that takes current market research and trends into account. Your plan must incorporate your internal and external marketing system into the plan as well as a marketing plan’s key elements. To learn how to quickly and effectively communicate your business’ unique benefits to the senior care buying market and to implement a marketing plan, contact Marla Levie at Focus on Aging.
Marla Levie, BSW, MA, is the President and Founder of Focus on Aging, an established Chicago-based marketing, consulting and recruitment firm. For more than 20 years, Marla has successfully been providing consulting, social media and recruiting services to the elder care market and to other service professions. For more information about Focus on Aging, contact Marla at info@focusonaging or at www.focusonaging.com.