I am back today with the second installment of the social media glossary. Again, I hope these terms help you make the decision to use social media to market yourself and your business, whether you are nursing home marketing, elder care marketing or someone who simply enjoys playing on the computer.
RSS — A family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.
SEO (Search Engine Optimization) — The process of bringing more traffic and volume to your website.
Skype — An application that allows users to make voice calls over the Internet without a landline or mobile phone.
Social Media — Is media dispersed through social interaction; a form of “New Media”.
StumbleUpon — An Internet community that allows users to discover and rate random Web pages, photos, and videos.
TweetDeck — A desktop application for Twitter that allows users to send and receive tweets and view profiles.
Twitter — A social networking site that allows users to send and read other user’s messages called tweets. A tweet is a text-based post of up to 140 characters. Users can also send direct messages by using the @username command. My twitter name is ElderMarketGuru.
Twitter Search — A search engine operated by Twitter which lets users search for messages and users.
Tumblr — A blogging platform that allows users to post text, images, videos, links, and audio to their tumblelog, a short-form blog.
URL — Uniform Resource Locator. There are technical terms, but basically it’s the “address” of a website. For example, www.example.com
YouTube — A video-sharing website that users can upload, share, and view videos.
Did this list teach you anything you didn’t already know? Let me know if there are any terms I didn’t cover that you want to know about!
Rebecca owns Social Media Writing Boutique, where she consults with small businesses to ramp up their exposure and sales using effective writing. She also takes her own advice, and writes a blog giving small businesses tips on how to use social media to their advantage. Be sure to connect with her on Twitter: @RebeccaOsberg.
Marla Levie, BSW, MA, President and Founder of Focus on Aging, has successfully been providing marketing consulting services to the elder care market and to other service-related professions in the Chicago area for over 20 years. Use the contact tab to email Marla for additional information about her services.