Marketing Strategy

Are you having any of these problems?

  • Declining client base?
  • Attracting new referrals or developing new referral sources?
  • Inadequate budget for your marketing department?
  • Marketing staff retention? No marketing staff?
  • Limited time to supervise your marketing team?
  • Misconceived perception by community or referral sources?

We are the solution….

We will work with you to develop an organized and effective business plan and marketing program. We know how easy it is to get side-tracked. The programs we create are easy to follow and have realistic and attainable goals.

Your internal marketing systems play a key role in relationship building and positive customer satisfaction. Internal marketing teams include all your employees, starting with the receptionist who creates the first impression. Focus on Aging’s internal marketing program complements your external marketing plans.

Over the years, Focus on Aging has successfully helped many elder care organizations improve their sales and achieve their marketing goals. We know the industry, the trends and the referral sources.

Promotional Materials & Public Relations

We will review your existing marketing materials and provide ideas and suggestions. Our team of advertising professionals will create the message, brand, and image that best identifies your business. Our public relations group assists you with media and Internet promotion.

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  • Testimonials

    Marla has made our facilities an enormous success through her keen understanding of the senior housing market, and her organizational ability, follow through, persistence and relationship skills. Her remarkable insight of eldercare marketing has helped us package or "re-package" many of the programs and philosophies we've always had. She capitalizes on our strengths and counsels our weaknesses.
    — Jay Lewkowitz, LCSW, Executive Director, Oakton Place

    Marla is a true professional and has been an exceptional marketing resource at our many facilities. Whatever the project, she always produces outstanding results.
    — Brian Cloch, Principal, Pathway Senior Living, Owner, Transitional Care Management

    Marla showed me how effective social media marketing could be. Based on her research, I took the plunge. Focus developed a social media plan and proved that putting my reputation in Marla’s hands was the best decision I made. Focus implemented my plan and minimized the amount of work on my end, all at a reasonable cost. I obtained new clients, which I contribute to Marla’s hard work and marketing expertise.
    — Michael Craven, Attorney, Partner, Beermann Swerdlove, LLP

    Marla is THE marketing guru in the field of elder care. She is a great networker and you can guarantee when you go to an event, someone will know Marla. She stays up-to-date on the ever-growing older adult industry and is always seeking out new opportunities for her clients and thinking outside of the box. Our firm has worked with Marla since day one and we have never been disappointed- she is an integral part of our marketing campaign. I can not recommend her enough!
    — Kerry Peck, Attorney, Managing Partner, Peck Bloom, LLP
    Kate Konieczny, Marketing Coordinator, Peck Bloom, LLP

    I hired Marla to be my marketing coach. She was very helpful and always kept me on task; she gently reminded me of important things to follow up on and provided me with amazing contacts all who were invaluable to me in order to grow my practice. Marla is extremely professional, provides personal service, and is a marketing maven!
    — Srdjan Andrei Ostric, MD, Hand Surgeon

    I have known and worked with Marla since she first entered the field of aging. She immediately showed a propensity and understanding of the elderly. Over the years she has proven her selfless dedication in the industry as well as the non-profit world. Her knowledge was vital in developing a project for us while I was Commissioner. Her passion and expertise helping Casa Central has been invaluable. Without reservation I would recommend her company to any elder care or any organization needing marketing assistance
    — Rev. Daniel Alvarez, Former Commissioner of Human Services, City of Chicago

    Former Executive Director, Casa Central

    We have repeatedly used the services of Focus on Aging to help us establish long-term relationships which lead to increased referrals, census gain and a boost to our bottom line. Their professionalism and attention to detail is a major reason we continue using them for both short and long term marketing projects. We also have used and recommend Focus on Aging for recruiting projects as they always find the perfect candidates. They use their connections, excellent networking and relationship marketing skills when recruiting.
    — Carl J. Brodarick, Chief of Marketing, Seasons Hospice

  • 2010 Best of Glenview