Balancing work, family and personal time can be difficult. I often hear my colleagues comment that there seems to be little time left for exercising or working out. But a recent phenomenon called “Sweatworking” is helping elder care marketers and professionals mix business with pleasure. “Sweatworking” allows a professional to combine their passion for physical fitness with networking. It is akin to the standard “golf game meeting” – only you don’t need to keep score. Instead, you bond and build relationships with clients and colleagues, while working out together at a local gym or fitness studio. Indeed, sweatworking can be the perfect way to meet others in the elder care industry or start a new professional relationship.
Speaking as both as a life-long exerciser and someone passionate about marketing to seniors, I too have started “meeting” with some clients and fellow professionals at early morning yoga classes, walks and at the gym. We share ideas and sweat equity, but not “power lunch” calories! Recently, I met another professional in the senior care field who described how she too now schedules several of her strategy sessions with co-workers and clients at an indoor track. She added that sweatworking helps match her passion for walking with a growing number of requests to meet with people. It also helps break down conversation barriers.
Sweatworking is a great way to multi-task and can be a timesaver for networking. Of course, there are times when sweatworking would not be productive – such as when you need to sit and take notes, analyze charts and graphics, or meet with professionals in a more formal setting.
Still, the phenomenon of sweatworking may be more than just a passing fad. An increasing number of young professionals, both female and male, now use it to fit workouts into their busy schedules. Even seniors are getting into the act. A recent issue of Crain’s Chicago Business points out just how popular sweatworking has become in the Chicago area. “Gym owners in town say they’ve been inundated with corporate entertainment requests for more than a year,” writes Brigid Sweeney of Crain’s. And in trendy neighborhoods like River North, Lincoln Park and Lakeview, some boutique fitness studios use special calendars to accommodate their business requests for yoga, pilates and spinning classes.
I realize that sweatworking is not for everyone. But as a professional in the field of elder care marketing and senior services, I know how important it is to be aware of all networking options and staying current with the trends. If you would like more information on sweatworking or planning a networking event, contact Focus on Aging.
Marla Levie, BSW, MA, is the President and Founder of Focus on Aging, an established Chicago-based marketing, consulting and recruitment firm. For over 20 years, Marla has successfully been providing consulting, social media and recruiting services to the elder care market and to other service professions. For more information about Focus on Aging, contact Marla at info@focusonaging or at www.focusonaging.com.