Three Tips for Bloggers Who Market to Seniors

Posted on April 3, 2017 by - Elder Care Marketing

This blog post is a contribution from freelance writer Jess Walter. She loves the freedom that comes with freelance life and contributing blogs to Focus on Aging. Thank you Jess!

 

There are many reasons to start a blog. You have a lifetime of experience, so you have a lot to say. Maybe you want to share your wisdom with others. Or you may have a product you want to

Bloggers Who Market to Seniors

Bloggers Who Market to Seniors

market to seniors. Regardless of the reason for starting your blog, you want to keep it going. The best way to do that is to increase the number of subscribers you have. Here are three easy ways to do that.

 

Give Something Away for Free

 

To get people to sign up for your blog, you should collect their email addresses so you can notify them when a new post is up. Many people, especially senior citizens, don’t like to give out their email address because they fear they will be inundated with messages.

 

So, to make it worth their while, you need to provide them something in exchange. If your blog makes money, it could be a small gift, but more often it’s a lead magnet such as an eBook, article or an infographic they can download.

 

Whatever it is, it should tie into the subject matter of your blog. If your blog is about gardening, you could write an eBook about which kinds of plants do best in each area of the country. A blog about senior life might offer an eBook on investment ideas in your retirement. Whatever you choose to offer, it should have enough value to get your visitors to part with their email address to get it.

 

Make it Easy to Find Your Blog Posts

 

Each new blog post should get the prime real estate on your website. Since most people will get to your blog from a link in an email or on a social media site, you want the post to be the first thing they see when they get to your site.

 

You can post the entire blog on the home page or the first few paragraphs, but the blog headline and intro should be visible on the home page without scrolling. This is called being ‘above the fold,’ a term that harkens back to when newspapers could charge more for an advertisement that was placed in the top half of the page.

 

Make it Easy to Subscribe

 

Visitors to your website should be able to subscribe to your blog from wherever they are. There should be a sign-up form on the home page, on the product page if you have one, and on the ‘contact us’ page.  On the Focus on Aging site, we include it in both spots.

 

You started your blog because you have a lot to say, so make it easy for people to read what you write. Try these three tips, and you’ll likely see an increase in subscribers in the next 30 days.

 

 

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