Four Simple Ways To Protect Yourself And Your Loved Ones From Romance Scams

Posted on February 8, 2018 by - Scams and the Elderly

Scam artists love to prey on the elderly due to their isolation and loneliness. According to the FBI, romance scams resulted in the highest amount of victims compared with other types of online scams. For those of us who work in the elder care industry or have older family members, we should try to monitor this for our clients and families as best as possible. […] Continue Reading…

New Year, Changes –Your Online Strategy and Rebranding

Posted on December 19, 2017 by - Elder Care Marketing

Change is inevitable. We all know that changes are happening on a daily basis. Some changes are more subtle than others. Everyone, including us elder care marketers, needs to be aware of the changes in our industries, clients and businesses and respond accordingly when reviewing our marketing strategies and plans. […] Continue Reading…

Advice For Business Owners to Prepare for Aging Population

Posted on September 26, 2017 by - Elder Care Marketing

How can Businesses best position themselves to market to an aging population? With change there will be opportunity. The key is to prepare for these changes so you and your business can capitalize on the promise of longevity. […] Continue Reading…

Business Owners Must Think Differently When Marketing to Seniors

Posted on July 7, 2017 by - Elder Care Marketing

This blog post is two of five articles that will address aging’s impact on business and community.  Each article responds to a question asked of me as a participant on a panel of experts in the aging industry. The questions ranged from healthcare and education to marketing and workforce trends. […] Continue Reading…

Marketing to Seniors in 2017

Posted on June 15, 2017 by - Aging Industry

This blog post is one of five articles that will address aging’s impact on business and community.  Each blog will respond to a question asked of me as a participant on a panel of experts in the aging industry. The questions ranged from healthcare and education to marketing and workforce trends. […] Continue Reading…

Selling to Seniors: An under-utilized market

Posted on May 2, 2017 by - Elder Care Marketing

As an expert in elder care marketing, I was recently asked to participate in a panel discussion that will focus on selling and marketing to seniors. The keynote speaker is Wally Amos founder of Famous Amos Cookies and The Cookie Kahuna. […] Continue Reading…

Home Modifications are Key for Aging in Place

Posted on March 13, 2017 by - Aging Industry

Chicago’s older population is growing at a steady pace and according to the U.S. Census, the number of people aged over 65 is expected to outnumber those aged under 18, by 2056. Most seniors are choosing to stay in their current homes and ‘age in place’, instead of moving in with relatives or into retirement communities. Almost 90% of seniors over 65 want to carry on living in their own homes for as long as they can. […] Continue Reading…

Are you communicating with clients the wrong way?

Posted on January 27, 2017 by - Customer service

How do clients communicate with healthcare providers when they have a complaint? When a customer complains, it means they care. Complaints are an opportunity in disguise They’re giving you a chance to fix the problem. […] Continue Reading…

From One Generation to the Next: All in the Family

Posted on November 15, 2016 by - Events

Offering Continuing Education programs are a win-win for everyone. You can provide your referral sources with the CEUs they need to maintain their professional licenses and, at the same time, you are able to speak about your expertise and services. Providing free CEUs started as a value-added bonus for Focus on Aging’s elder care marketing clients. We provide complimentary continuing education credits to our Focus on Aging clients who use our consulting services. […] Continue Reading…