It’s a common misconception that the elderly don’t like technology. In fact, many seniors readily embrace electronics. Not only does it help keep their minds active and engaged, it helps the older adult stay connected with the world around them as well as with their family members who may live far away. Just like other age groups, the elderly go online to keep up-to-date on the news, to shop, to play games, and to use email. Also, just like their younger counterparts, seniors have a strong presence on social media sites like Facebook. As you consider techniques for senior living marketing, we recommend considering using social media to get your message out.
Seniors are a growing demographic online. Recent reports indicate that nearly “half of U.S. adults aged 65 and older are online.” They are so interested in using social media that they are taking the initiative to learn about how to use Facebook and other online resources. Given their interest and growing demand, it’s clear that social media is a conduit for reaching the elder care market.
Another component to using social media to reach an elderly audience is to incorporate it into your existing marketing plans. Many companies ignore technology and social media when marketing to older adults because they are not seen as the traditional Internet-based audience. As you can see from the referenced reports, that is an incorrect assumption. While seniors are less likely to use cell phones or tablets than their younger counterparts, the 2012 study shows that they are very likely to use computers to surf the web and conduct research. This indicates that companies may be able to keep their attention for longer than with traditional methods.
If you’re considering marketing your business to an older adult audience, consider using social media to reach your clientele. For help creating a social media marketing plan, please contact us. We can help your numbers grow!
Marla Levie, BSW, MA, is the President and Founder of Focus on Aging, an established Chicago-based marketing, consulting and recruitment firm. For more than 20 years, Marla has successfully been providing consulting, social media and recruiting services to the elder care market and to other service professions. For more information about Focus on Aging, contact Marla at info@focusonaging or at www.focusonaging.com.