Today’s seniors are changing the face of retirement living. We all remember the stereotypical depictions of seniors, left in a retirement community wearing their housecoat and slippers as they rocked away their Golden Years. Forget everything you thought you knew about senior retirement living…the new generation of Baby Boomers is giving a completely revamped definition to “rocking” as it pertains to aging. Previous generations of seniors seemed relegated to their lack of choice in maintaining an active lifestyle after retirement, but today’s Boomers are less likely to age gracefully or quietly, instead seeking alternative solutions to senior living environments.
Recognizing this trend, all elder care marketers must be tuned in to connecting with seniors in a new way. Those who work with senior living organizations have seen a transition and know that today’s seniors will take charge of how and where and how they live. Today’s older adults are vibrant, involved, and are changing the way companies should market. Does your organization have a firm grasp on these new trends? Can you relate to the needs of the senior consumer and how they want to live?
Focus on Aging can assist you in meeting the needs of the current generation of Baby Boomers in their search for the ideal solution to senior living. For more information contact Focus on Aging.
Marla Levie, BSW, MA, is the President and Founder of Focus on Aging, an established Chicago-based marketing, consulting and recruitment firm. For more than 20 years, Marla has successfully been providing consulting, social media and recruiting services to the elder care market and to other service professions. For more information about Focus on Aging, contact Marla at info@focusonaging or at www.focusonaging.com.