Social Media Marketing Terms Glossary: Part 1

Posted on December 8, 2010 by - Social Media

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Many of my clients are recognizing the need to market through social media and it is quickly becoming my passion.  It is an important way to reach the biggest and most influential audience.  It is also an amazing tool to connect and converse with potential new clients.

In order to use social media to it’s full effectiveness, I think it’s important to learn the current terms used so you can be on top of the trend.

One of Focus on Aging’s team members, Rebecca Osberg, is heavy in the social media world.  On her own blog she made a list of social media terms and has offered to let me share it with you.  It is fairly long, so I am going to post it in two separate blogs.  I hope this list pushes you to take the initiative and jump on the ever-growing social media bandwagon. — will shorten your URLs and also track stats on them.  This is used a lot on Twitter to help condense long URLs so as not to take up too many of your 140 characters.

Blog — A blog is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.

Blogger — A free tool from Google that allows people to create a blog and share their thoughts.  You must publish on their domain, for example if I were to start a Blogger site for myself, it would be

Delicious — A social bookmark service.  Users can save web addresses they want to remember or share.  This can be done privately, or you can share them with friends.

Digg — A social news website. The site consists of letting people vote stories up or down, called digging and burying, respectively. Many stories get submitted every day, but only the most Dugg stories appear on the front page.

Facebook — A social networking website.  Users add people as friends and send messages and update their friends on their lives via posts.  This can also be used by businesses as a way to connect to customers.  This site has more than 500 million users.

Flickr— A social network that consists of sharing images.  It is used to display personal images but bloggers also use it to host images that they embed in blogs and social media.

FourSquare — A social network that is based around sharing your location with friends.  You “check-in” when you arrive at a place so friends know where you are.  It’s gaining popularity among the world of social media marketing.

Hashtag — Words or phrases prefixed with a hash symbol (#) on Twitter which makes certain phrases easier to find.  This is often associated with a certain conversation or else with a conference or event.

HootSuite — A Twitter tool that allows you to manage multiple profiles, and to pre-schedule tweets.

LinkedIn — A social networking site centered around the business world and professional networking.

MySpace — A social networking site that used to be the most popular site in the USA, but Facebook overtook it in 2008.

News Reader — A place to put all those RSS feeds to corral them and be able to read through your favorite blogs quickly and efficiently.  An example would be Google Reader. — An application that allows you to post to all your social media networks simultaneously.

Did you know any of these terms?  Do you find them helpful?

Rebecca owns Social Media Writing Boutique, where she consults with small businesses to ramp up their exposure and sales using effective writing. She also takes her own advice, and writes a blog giving small businesses tips on how to use social media to their advantage. Be sure to connect with her on Twitter: @RebeccaOsberg.

Marla Levie, BSW, MA, President and Founder of Focus on Aging, has successfully been providing marketing consulting services to the elder care market and to other service-related professions in the Chicago area for over 20 years. Use the contact tab to email Marla for additional information about her services.

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